Advertising tactics by one of the largest industries in the world.
http://youthdevelopment.suite101.com/article.cfm/tobacco_advertising_and_teens
Children are constantly being peer pressured into making bad decisions. They only choose to do what the "cool kids" are doing. Kids want to fit in with their peers. Tobacco industries find their target audience in teens. Whether it is the rebel in school or the girl who wants to remain skinny, they have their ways of finding the perfect target to market their products to. Children want to fit in and feel popular among their peers, and tobacco industries are constantly targeting these children. Marketing strategies are more effective than most people think.
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