Top Companies Announce Voluntary Changes in Marketing Practices.
http://youthdevelopment.suite101.com/article.cfm/food_advertising_and_kids
Children are the target audience for many companies. Especially the food industries that include toys with their happy meals. Marketing to children is leading to childhood obesity. Several large food industries are rethinking how they market their products to children. By taking on different marketing strategies they are trying to avoid lawsuits brought on by outraged parents. They are now trying to market more nutritional products to the audience in order to avoid potential lawsuits. They are now stating that they are going to stop marketing foods that do not meet the nutritional standards in order to improve childrens diets.
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